I was speaking about research a couple years ago with a potential client. He’d hired a copywriter through Elance, which is now part of Upwork. Unhappy, he’d fired the freelancer.
Back in my newspaper days, there were a number of copywriting lessons I learned from publishing classified ads.
A well crafted case study is a powerful sales tool that offers your business a few things. A lot of companies use them, some more effectively than others, but it doesn’t take too much effort to turn a mundane case study into a powerful testimonial.
For years, I’ve heard about the 3-30-3 rule.
I goes something like this.
In writing copy or speaking to a group, personal anecdotes are the backbone of my effort to communicate.
These little stories add color or spice to your content and help connect with readers on a personal level.
Facebook has recently launched changes that are designed to show you more posts from friends, especially those posts that garner a lot of conversation.
What will Facebook users see less of? Branded content.
For a number of years, multi-platform distribution looked more like a shotgun blast. Post your content to as many social media sites as possible and hope something sticks.
The Daily News Journal, a daily newspaper where I had served as executive editor and general manager, had a problem.
Declining print revenues. Say it ain’t so!
One of the most difficult things, oddly enough, at a newspaper, and probably any publication, is finding out what your readers really want from your publication.
A few years ago, a friend who is a full-time freelance writer told me he was quitting his blog.