There was a discussion on an online board the last couple of days talking about editing. Specifically, it asked what authors edit their own work.Continue reading “Editing, or do you value your product?”
Self publishing is big business. We know that. It’s nothing new.
As time goes on, more and more success stories with self publishing are emerging. That’s both encouraging and exciting for people who want to take this route. However, the streets aren’t paved with gold.Continue reading “Self publishing and gaining an edge”
An incomplete comparison makes me angrier.
Angrier than what?Continue reading “An incomplete comparison: What’s the big deal?”
Not too long ago, I turned down a gig to write articles that were essentially keyword stuffing.
It would have bene 20 articles, all on the game World of Warcraft, which I used to play. It shouldn’t have been a difficult assignment, but in each article the client wanted a particular keyword used every 10 to 12 words.
The press release is an odd bird these days. There are folks who love them, folks who hate them, and folks who just don’t know what to do with them.
Done properly, a press release is a powerful tool that can enhance your marketing and advance your efforts toward accomplishing your business goals. Continue reading “Five signs your press release is all wrong”
I was speaking about research a couple years ago with a potential client. He’d hired a copywriter through Elance, which is now part of Upwork. Unhappy, he’d fired the freelancer.
Back in my newspaper days, there were a number of copywriting lessons I learned from publishing classified ads.
A well crafted case study is a powerful sales tool that offers your business a few things. A lot of companies use them, some more effectively than others, but it doesn’t take too much effort to turn a mundane case study into a powerful testimonial.
For years, I’ve heard about the 3-30-3 rule.
I goes something like this.
In writing copy or speaking to a group, personal anecdotes are the backbone of my effort to communicate.
These little stories add color or spice to your content and help connect with readers on a personal level.