Not too long ago, I turned down a gig to write articles that were essentially keyword stuffing.
It would have bene 20 articles, all on the game World of Warcraft, which I used to play. It shouldn’t have been a difficult assignment, but in each article the client wanted a particular keyword used every 10 to 12 words.
Continue reading “The inherent dangers of keyword stuffing”
The press release is an odd bird these days. There are folks who love them, folks who hate them, and folks who just don’t know what to do with them.
Done properly, a press release is a powerful tool that can enhance your marketing and advance your efforts toward accomplishing your business goals. Continue reading “Five signs your press release is all wrong”
I was speaking about research a couple years ago with a potential client. He’d hired a copywriter through Elance, which is now part of Upwork. Unhappy, he’d fired the freelancer.
Continue reading “Research and copywriting”
Back in my newspaper days, there were a number of copywriting lessons I learned from publishing classified ads.
Continue reading “Copywriting lessons from classified ads”
A well crafted case study is a powerful sales tool that offers your business a few things. A lot of companies use them, some more effectively than others, but it doesn’t take too much effort to turn a mundane case study into a powerful testimonial.
Continue reading “The Case Study: Five tips to making them great”
For years, I’ve heard about the 3-30-3 rule.
I goes something like this.
Continue reading “The kink in the 3-30-3 rule”
In writing copy or speaking to a group, personal anecdotes are the backbone of my effort to communicate.
These little stories add color or spice to your content and help connect with readers on a personal level.
Continue reading “Spicing up stories with personal anecdotes”
Facebook has recently launched changes that are designed to show you more posts from friends, especially those posts that garner a lot of conversation.
What will Facebook users see less of? Branded content.
Continue reading “What Facebook’s changes mean for you”
For a number of years, multi-platform distribution looked more like a shotgun blast. Post your content to as many social media sites as possible and hope something sticks.
Continue reading “The need for multi-platform distribution”
The Daily News Journal, a daily newspaper where I had served as executive editor and general manager, had a problem.
Declining print revenues. Say it ain’t so!
Continue reading “Print: Not as dead as you might believe”